T R E N D  F O R E C A S T I N G,  A R T  D I R E C T I O N,  P H O T O G R A P H E R,  G R A P H I C  D E S I G N E R

Using styling and colour as the main visual communicators, I produced a trend book that explored the current emotions, and behaviours of Generation Z and what could be driving this. It's purpose was to educate the business whose main target market is the young Gen Zers who are enforcing change and action from the companies that they support.